Planning stages - Reader profile:

READER PROFILE
Age: 16 - 23
Gender: Both, however more leaning towards female

Hobbies: My targeted reader would enjoy shopping in mainstream stores, listening to music, attending local gigs and festivals, creative activities such as drawing painting and photography, watching television programmes such as Skins, Misfits, BBC Three and E4 channels, listening to radio channels such as Bbc radio 6 or radio 1.Using technology and social media such as apple products and blogging sites including Tumblr, Blogger, and other social netowrking sights such as Facebook, Twitter, Lookbook.nu as well as creative sites such as Flickr and Listography. Watching films would be a hobbie, and the cliche genre of film would be contempory romantic comedy or comedy or music, for example Nowhere Boy, 500 Days of Summer and Napoleon Dyanmite, as well as a large amount of older 'classic' films including The Breakfast Club and Ferris Buellers Day Off with older actors such as Audrey Hepburn.
Where they shop: My reader would shop at highstreet stores with an indie sort of style, so shops would inlcude Topshop, Urban Outfitters, American Apparel, Jack Wills, Charity and vintage stores, Doc Marten, Fred Perry, Lyle and Scott, Past Times, New Look, Starbucks, Costa, Waterstones, HMV, Primark and ASOS.
Musical tastes: Musical tastes are quite broad however still typical of the niche genre 'indie', so including classic acoustic and gentle rock singer songwrites this broadens out into a dance and electronic variation ofthe 'indie' genre. Artists typical to my readers tastes would be a mixture of contempory and classic artists so this would include;
The Maccabees, Two Door Cinema Club, Adele, The Pigeon Decetives, The Cure, The Beatles, The Rolling Stones, Amy Winehouse, Oasis, The Smiths, Pete Doherty, Summercamp, Vampire Weekend, Lulu and the Lampshades, Florence + the Machine, Jamie T, Totally Enormous Extinct Dinosaurs, The Clash, Hot Chip, The Taints, Emmett Kelly, Rizzle Kicks, Black Kids, Joy Division, Sky Ferraira.
What they wear: Items of clothing typical of my reader profile for Female:
Floral patterns on dresses and skirts, blouses, traditional brougue shoes as well as Doc Marten and military style boots, skinny jeans, patterned tights, thick knitwear i.e jumpers and cardigans, thick rimmed glasses, natural hair and make up, tweed coats, brightly coloured jumpers with aztec like patterns, tartan patterns, brown leather, satchel bags, band t-shirts, traditional jewellery and child like bracelets and festival wristbands. 

This is similar for boys however without the tights and skirts, blouses and dresses. This also includes boat shoe style shoes (normally without socks), canvas style bags, checkered shirts, mac and parker style coats, sweatshirts and hairstyles that are natural and curly, or short sides and long on the top.  

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